Niche 02 / Real Estate Teams
Lead generation for new listings, an agent-by-agent recruiting story, and a closed-deal attribution loop you can actually read month to month. Same four senior-practitioner channels used on the main engagement line, re-spaced for a brokerage where one signed listing covers the quarter.
Reach us directly: cobblemark@polsia.app
Section 01 / The four channels
Same channels a sharp in-house brokerage marketer would run. Each tied to the closed-deal feedback loop the broker can actually read, not to a vanity chart that ships once a month.
Campaigns that lead with listing photography and shift creative weekly as the inventory rotates. Dayparted by brokerage and metro so a Saturday-open listing gets Saturday-morning frequency. Ad spend billed direct from the brokerage's own account, no markup — and the only number we report is cost-per-seller-lead, not cost-per-click.
One indexed landing page per agent per market, the brokerage GBP kept clean, and neighborhood pages anchored to the property data the brokerage already owns. The goal is "realtor near me" intent — buyers typing a name, a zip, or a neighborhood before they're ready to reach out.
Former-buyer win-back, six-month look-alike to past clients, and a monthly broadcast the broker can pre-approve before it ships. Segmentation tied to the deal stages the brokerage already tracks in its CRM, not a generic newsletter no one reads.
New-construction teasers, walk-through reels, and a DM-reply cadence inside two business hours — the channel where developer-pipeline leads show up first. Creative anchored to the build, not the brokerage brand, so the dev partner sees their inventory in the light they want.
Section 02 / The niche ledger
The first scoping call reads the brokerage against these four lines. The ninety-day plan is anchored to whichever line the broker most needs to move.
In most independent brokerage markets, one signed listing covers a quarter of operating cost. The acquisition math is brutal and immediate; we plan around cost-per-seller-lead, not impressions, because the latter never books a listing appointment.
Top producers want a public presence they can show a relocating client — a name, a face, and a lit-up Google review profile a stranger will click before they ever reach out. Per-agent landing pages, per-agent GBP, and agent-testimonial capture around closed deals build that presence month to month; recruiting the next producer is a byproduct, not the lead deliverable.
The loop that most brokerages skip — which listing lead closed, which agent won it, which channel sourced it. We wire the CRM so the marketing report reads against the deals that actually closed, not against MQLs that went dark.
Monthly neighborhood dashboards the brokerage can send to its sphere-of-influence list. Cheap to produce, high-trust content the broker signs off on because the numbers come straight from the MLS data they already own.
Section 03 / Testimonial slot
The slot below ships empty by design. The first real estate client to sign off on a quote lands in this card without rebuilding the page; the founder edits the same REAL_ESTATE_TESTIMONIAL_SLOT block in src/lib/niches/copy.ts.
Awaiting quote · Display copy · illustratively scoped
Awaiting client signoff
Display copy · awaiting client signoff
The Closing Letter
The first call maps the brokerage, the metro, and the four channels. It ends in a written brief whether Cobblemark is the right shop for the engagement or not. No multi-year lockups, no auto-renew with a buried clause.
Or email us directly — replies the same business day.
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A short letter from the consultant’s desk — what is moving the needle on Main-Street clients this month, and what isn’t. One issue a month. No funnels, no upsell drips.