One letter a month · the Mailbag
Main-Street marketing, monthly.
A short letter from the consultant's desk — what is moving the needle on Main-Street clients this month, and what isn't. Written by the practitioner running the channel mix on real Main-Street clients. No funnels, no upsell drips, no spam.
- A short letter from the consultant's desk at Main-Street-grade marketing, without the big-agency invoice.
- One issue a month. No funnels, no upsell drips, no spam.
- Reply to any issue and it lands in the same inbox we read — we answer every email.
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From the back issues
Vol. 11 → Vol. 13
What you would have read last quarter.
Vol. 13 · October
The four-channel plan on paper.
Why the paid-social-first mindset keeps failing Main-Street shops — and the channel-mix order that survives a slow month.
Vol. 12 · September
When to fire the agency.
Three signals that your retainer has stopped paying for itself, and what to do before you send the cancel notice.
Vol. 11 · August
Local SEO in the age of AI overviews.
The map-pack now answers half the queries a Main-Street shop used to rank for. The half it doesn't is where you still win.
Subscribe to the Mailbag.
One email a month. The practitioner's notes on what is moving the needle on Main-Street clients right now, and what is just noise.